BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN BEGIN:VEVENT UID:934@x8ti.com DTSTART;TZID=Europe/London:20250922T090000 DTEND;TZID=Europe/London:20250926T130000 DTSTAMP:20241207T164135Z URL:https://x8ti.com/event/market-research-and-intelligence-4/ SUMMARY:Market Research and Intelligence DESCRIPTION:Introduction\nFirms invest a lot of money in marketing research and intelligence for several reasons. It helps them strategize marketing decisions\, decide on the tactics to deal with market challenges and measu re their performance. It also helps them to come up with newer models and features\, stay ahead of the competition\, and charge more for their produ cts and services. Investment in market research aids marketing professiona ls to measure the impact of their marketing efforts and understand the eve r-changing behavior of the consumer.\n\nThis training program designed by Xcelerate Training Institute will help the marketing professionals underst and the business issues related to market research and intelligence. This will in turn help them to support the growth prospects of the products and services from a global perspective.\n\n \;\nLearning Objectives \nAt the end of this Market Research and Intelligence Training Course\, you wil l learn to:\n\n Understand the Strength of market research and intelligen ce\n Use several questionnaire design formats based on survey requirement s\n Analyze market research trends and best practices\n Develop the skil ls to report information related to market intelligence to facilitate a co hesive view of the company and enhanced decision making\n Envisage how to use data to support marketing decisions\n Use the internet and other fre e resources to gather information\n\n \;\nTraining Methodology\nThis M arket Research and Intelligence program offered by Xcelerate Training Inst itute will provide course participants with the tools they need to grow th eir business and enhance customer loyalty. The master-facilitator would le ad the program with an interactive presentation. In this highly interactiv e course participants will increase their effectiveness via discourse\, ro le-plays\, group discussion\, and debate.\n\nXcelerate Training Institute will apply the methodology of ‘Do-review-learn-apply’.\nBenefits For Y our Organization\nThe major benefits to the organization will be:\n\n Inc rease in the brand value\n A higher level of customer engagement\n The i ntegrated and streamlined approach to consistency in marketing research\n Increase in revenue and customer satisfaction\n Better penetration of p roducts and services in the market\n Equipped with a team to report infor mation on market intelligence for insight into the market situation and be tter decision-making\n\nBenefits for you\nParticipants will derive the fol lowing benefits:\n\n Development of marketing and selling skills\n Under stand the various concepts\, tools and research methodologies\n Envisage how to collect\, analyze\, and report relevant information\n Gain a know- how of developing and implementing a marketing intelligence plan\n Increa se confidence as a marketing professional\n Improved productivity\n Adh erence to quality standards\n Better job satisfaction\n\n \;\nTarget Audience \nThe target audience for this Advanced is likely professionals w ho:\n\n Business Owners/ Entrepreneurs\n C-Level Executive\n Chief Mark eting Officers\n VP – Marketing\n Director Marketing\n Manager-Market ing\n Market Research Professionals\n Market Intelligence Professionals\ n Managers – Customer Relationship\n Manager- Sales\n Managers – Br and Promotion\n\n \;\nCourse Outline\nUNDERSTANDING THE VOICE OF THE C USTOMER\n\n What are the expectations of the customer from your product/s ervices?\n How to encourage customer feedback?\n Advantages of feedback of the customer\n Developing your Listening Skills\n How to ask question s?\n\n Open Ended\n Closed Ended\n\n\n Interpreting the Non-Verbal Comm unication\n\nKEY ELEMENTS\n\n Life cycle of the Product/Services\n Diffe rence and distinction between Market Research and Market Intelligence\n M arketing Mix – 4P’s\n SWOT Analysis of Product/Services\n Strategies of Marketing Segmentation\n Principles of Social Media Marketing\n\nBEST PRACTICES OF MARKET RESEARCH\n\n Purpose of Marketing Research\n Kinds of Marketing Research\n Methods of Marketing Research\n Classification o f Marketing Research\n Problem Identification Research\n Problem Solving Research\n Marketing Research Process\n Criteria for selecting Marketin g research suppliers and services\n Customer Focus Groups- Advantages\, D isadvantages\n Best Practices of Marketing Research\n\nMARKET INTELLIGENC E\n\n Value of Market Intelligence\n Kinds of Market Intelligence\n Usi ng Market Intelligence for Effectiveness- The Metrics\n Financial Metrics \n Non-Financial Metrics\n Internet Metrics\n Marketing Intelligence Bu ckets\n\n Demand Generation\n Brand and Awareness\n Customer Relationsh ips\n Shaping Markets\n Infrastructure\n\n\n Understanding Benchmarking for the Competition\n Identifying\, Analyzing and Converting Data into M arket Intelligence\n Identify Trends for Data Analysis\n How to improve Marketing Intelligence?\n\nMARKETING STRATEGY FOR CUSTOMER-FOCUS AND ENGAG EMENT\n\n Identifying the right Customer Service Providers\n Envisage t he expectations of the customer- Internal and External\n How to add lifet ime Value to the customer?\n How to go that extra mile?\n Designing the marketing approach which is Customer-focused\n Recovery Techniques for Cu stomer Service\n\nCUSTOMER LIFETIME VALUE\n\n Customer acquisition cost ( CAC) and its computation\n Customer lifetime value (CLV/LTV): Basic and A dvanced level\n Past customer lifetime value (PCV) and its comparison wit h CLV\n Step-by-step calculation of CLV\n Acquisition campaign payback p eriod\n Marketing campaign ROMI\n Discount rate and net present value (N PV)\n\nRESULTS INTO ACTION\n\n Develop an Action Plan for Marketing Effec tiveness\n Setting Marketing Goals for PDCA\n Change Management Strategi es for Stakeholders\n How to Transform Market Research and Intelligence i nto Action?\n\n \; ATTACH;FMTTYPE=image/jpeg:https://x8ti.com/wp-content/uploads/2024/10/mri. png CATEGORIES:Sales and Marketing LOCATION:London Training Courses\, The Ritz London Hotel\, London\, UK\, Un ited Kingdom X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=The Ritz London Hotel\, Lon don\, UK\, United Kingdom;X-APPLE-RADIUS=100;X-TITLE=London Training Cours es:geo:0,0 END:VEVENT BEGIN:VTIMEZONE TZID:Europe/London X-LIC-LOCATION:Europe/London BEGIN:DAYLIGHT DTSTART:20250330T020000 TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST END:DAYLIGHT END:VTIMEZONE END:VCALENDAR